Pricing that pays for itself.
Start free with the Market Terminal. Move up when the numbers make the case. Every tier runs on the same government-grade DLD and ADREC data, with MOIRA on the plans that need an analyst in the room.
No card to start · 3-day terminal trial, 7 days when you verify your phone · Cancel anytime
Pricing plans
A pricing cycle usually runs on analysts, spreadsheets and separate data subscriptions. Here is the infrastructure alternative.
3-day Market Terminal trial, 7 days once your phone is verified
- PRISM Market Terminal: search any area, project, or building
- Live DLD + ADREC data: percentile bands, PSF trends, yields
- Compare and MOIRA Score locked (view only)
- Export capped at 2,000 rows
- 3 days, no card required, 7 days when you verify your phone
Included each day, for each person: 15 market views and 2 web checks once your phone is verified. Opening the same market again on the same day, Dubai time costs nothing. The app shows how much of the day you have used.
about AED 83 a month
The full market terminal
- Everything in Free, unlocked:
- Market Terminal: compare up to 15 markets side by side
- New Launches board and Promotions Radar
- 5 MOIRA questions a week
- MOIRA Score and AI market insights on any search
- Full 20,000-row CSV export
MOIRA in ChatGPT, Claude and any MCP assistant, under your own access, and 35 MOIRA questions a week in the app, in place of Lite's 5 MOIRA questions a week.
Lite with Majlis: AED 4,999 / year
about AED 417 a month for Lite and Majlis together
Included each day, for each person: 100 market views and 7 web checks (10 once your phone is verified). 5 MOIRA questions a week, shared across the account and granted on the 1st, 8th, 15th and 22nd of each month. Unused questions carry over until the month ends. Opening the same market again on the same day, Dubai time costs nothing. The app shows how much of the day you have used. Questions are shared across the copilot and the Market Terminal.
Fair use, across your whole account: 35 AI insights and 250 market data queries per rolling 7 days. We contact you before applying any limit.
AED 35,988 charged once a year
Your pricing workspace
- Everything in Lite, plus:
- The full app: 15 projects + Price Prism engine
- Version control and comparison, up to 3
- Inline AI pricing insights + SIOA audit
- Payment plan modeling with NPV
- 100 MOIRA questions a week, with MOIRA Majlis included
- Exports up to 50,000 rows, bulk market downloads up to 100,000: XLSX, CSV, PDF
- Deep research and Pricing Pulse not included
Included each day, for each person: 1,000 market views and 25 web checks. 100 MOIRA questions a week, shared across the account and granted on the 1st, 8th, 15th and 22nd of each month. Unused questions carry over until the month ends. Opening the same market again on the same day, Dubai time costs nothing. The app shows how much of the day you have used. Questions are shared across the copilot and the Market Terminal.
Fair use, across your whole account: 1,750 market data queries per rolling 7 days. We contact you before applying any limit.
Tailored to your portfolio
The complete platform
- Everything in Pro, plus:
- 150 MOIRA questions a week
- AI deep research, multi-source
- Pricing Pulse with accuracy tracking
- Unlimited projects (fair use), compare up to 6
- Exports up to 1,000,000 rows
- Unlimited board-ready reports (fair use) with full pricing rationale
- White-glove onboarding, dedicated CSM, SLA
Included each day, for each person: unlimited market views (fair use) and 50 web checks. 150 MOIRA questions a week, shared across the account and granted on the 1st, 8th, 15th and 22nd of each month. Unused questions carry over until the month ends. Opening the same market again on the same day, Dubai time costs nothing. The app shows how much of the day you have used.
Free, Lite and Pro are self-serve. Ultra is set up with our team. No card required to start free.
Enterprise market-data subscriptions stop at benchmarks and reports. PropertyDynamix adds the unit pricing engine, payment plans, MOIRA, and Pulse, usually for less than you pay for data alone.
Need more than Ultra? Enterprise Plus, custom.
Large portfolios, custom integrations, multi-entity billing, or dedicated cloud. Talk to us.
Why not just use ChatGPT or Claude?
Great general assistants. But pricing a tower needs your private data, a real engine, and an audit trail, without your work training someone else's model.
| Pricing a tower needs | ChatGPT / Claude | PropertyDynamix |
|---|---|---|
| General real estate reasoning | Strong general knowledge, but it does not know your market or project | Strong reasoning, grounded in your project and the live market |
| Live DLD and ADREC sales data | Guesses from the open web and old listings, not registered sales | Reads registered DLD and ADREC sales, refreshed continuously |
| Knows your inventory and unit mix | Only if you paste it in again, in full, every single time | Reads your live project and every unit, automatically |
| Keeps your data private | Your uploads and chats can be used to train the model | Your data stays yours and is never used for training |
| Pricing math: floor rise, views, PSF | Rough estimates, with no real pricing engine behind them | A real, unit-level engine: floor rise, views, PSF, balconies |
| Applies the price change for you | You copy the numbers back into your files by hand | Applies the change for you, versioned and fully tracked |
| Board-ready reports | Possible, but only if you dictate every section and source | One click, built from your project, with citations |
| Watches the market after launch | You must re-ask for each project, and even then no bedroom-level detail, no link to your latest prices, and no official sales | Watches every project on its own, down to bedroom level, against official sales and your live prices |
Compare every plan
A preview of what each tier unlocks. Expand for the full breakdown.
Market Terminal
Search areas, projects, buildings
Free
Lite
Pro
Ultra
DLD + ADREC benchmarks and trends
Free
Lite
Pro
Ultra
Compare markets (up to 15)
Free
Lite
Pro
Ultra
MOIRA Score (location grade)
Free
Lite
Pro
Ultra
AI market insights
Free
Lite
Pro
Ultra
New Launches board
Free
Lite
Pro
Ultra
Promotions Radar
Free
Lite
Pro
Ultra
CSV export
Free
2,000 rowsLite
20,000 rowsPro
50,000 rowsUltra
1,000,000 rowsBulk market downloads
Free
Lite
Pro
100,000 rowsUltra
1,000,000 rowsDaily data allowance (fair use)
Free
25,000 register rows a dayLite
100,000 register rows a dayPro
250,000 register rows a dayUltra
2,000,000 register rows a dayPricing workspace
Team access
Free
Just youLite
Per seatPro
Your whole accountUltra
Your whole accountActive projects
Free
0Lite
0Pro
15Ultra
Unlimited (fair use)Price Prism simulation engine
Free
Lite
Pro
Ultra
Version control and comparison
Free
Lite
Pro
Up to 3Ultra
Up to 6Inline AI insights + SIOA audit
Free
Lite
Pro
Ultra
Payment plan modeling + NPV
Free
Lite
Pro
Ultra
MOIRA AI
MOIRA questions, shared across the copilot and the Market Terminal
Free
Lite
5 MOIRA questions a weekPro
100 MOIRA questions a weekUltra
150 MOIRA questions a weekAI deep research
Free
Lite
Pro
Ultra
Pricing Pulse
Free
Lite
Pro
Ultra
Focus + accuracyMOIRA Majlis: the market record in ChatGPT, Claude and MCP assistants
Free
Lite
Add-on, AED 399/moPro
Ultra
Reports and delivery
Standard exports
Free
Lite
CSVPro
Ultra
Board-ready reports + pricing rationale
Free
Lite
Pro
Ultra
Unlimited (fair use)Custom branding and white-label
Free
Lite
Pro
Ultra
Support
Email support
Free
Lite
Pro
Ultra
Dedicated CSM and SLA
Free
Lite
Pro
Ultra
Market intelligence is derived from government-published transaction records (DLD Dubai, ADREC Abu Dhabi).
Annual plans are billed once a year and monthly plans each month. Both renew automatically until you cancel. Ultra is quoted to each organisation.
This is what the Pro tier does.
New · 1-Click Pricing
The whole configuration, drafted from evidence in one click.
Point it at your unit mix. Every label, base PSF per bedroom, floor rise, view premiums, gets anchored to registered transactions, with the evidence band visible behind each number. The Recommended preset is deterministic: same market, same draft. You approve every value before it touches your pricing.
- An evidence band behind every drafted value
- Deterministic Recommended preset, not a dice roll
- You stay in control: accept, adjust or discard per label
Illustrative sample data
Everything a pricing team needs, in one system.
Four moves make a price. Read the market. See what is launching and on offer. Price every unit. Keep watching.
By hand, it takes weeks. Here, it takes one click.
- 01
Portals and brokers
Asking prices copied from listings and phone calls, none of them a registered sale.
A day
- 02
The research sheet
Comparables pasted into a spreadsheet, one tab per project, already ageing.
Two days
- 03
The Excel model
Every unit on a row, every price a formula someone has to maintain.
A week
- 04
The formulae
Base PSF, floor rise, view premiums and balconies, written by hand and broken by a sort.
Days
- 05
Tuning by feel
Cells nudged until the total looks right, with no record of why.
Days
- 06
The deck
Rebuilt for every version the board asks to see.
Every time
- 07
After launch
You hear about the launch next door from a broker, a week after it opened.
Too late
The same four moves, in one system.
Read the market
Market Terminal
Registered DLD and ADREC sales for any community in Dubai or Abu Dhabi. Not listings, not asking prices.
See what is coming, and what is on offer
New Launches and Promotions Radar
Launches tracked from official records and developer sources. Every live promotion read whole and valued at its effective price.
Price every unit
Price Prism Engine
Base PSF, floor rise, view and balcony rules price the whole building at once, with the reasoning kept for the board.
One click reads the market, weighs the launches and offers around you, and drafts a price for every unit with the band behind each number. Nothing is written until you press Apply. Then Pulse takes over: you price once, and it keeps checking.
Questions, answered.
Billing, refunds, what each tier includes, and how moving in works.
Both, and every paid plan renews automatically until you cancel. Lite is AED 99 a month, or AED 999 a year, which works out to about AED 83 a month. Pro is AED 2,999 a month billed yearly (AED 35,988 charged once a year), or AED 3,499 month to month. Lite is per person, and an organisation can buy it by the seat; Pro and Ultra cover your organisation under one account. Ultra is tailored to each organisation: talk to us for a quote.
Still deciding? Talk to our team and we will map the right tier to your portfolio.
See the rest of the platform.
Pricing is one part of the picture. Here is where the data, the capabilities, and the safeguards live.